I had the opportunity to talk with Guy Thier, SVP and CIO at Bally Total Fitness, about their efforts to harness the strength of mobile for both customers and employees. As the company continues to move this long-standing brand in the fitness business forward, from customer service to new CRM integration, mobile is now occupying much of their development efforts.
Guy Thier, SVP and CIO at Bally Total Fitness
In part one of our two-part interview, Mr. Thier talks about Bally’s entrance into the mobile space, working with design and development of apps, and more.
Magenic has had the pleasure of working with Bally on developing the fruits of that focus on mobile. Along with the interview, you’ll find some slides highlighting the iPad sales tool that Mr. Thier talks about.
Download this audio as an MP3 here.