We hear a lot about how companies are using mobile to impact their business. Bally Total Fitness is one of those companies. In part one of my interview with Senior VP and CIO, Guy Thier, he shared some of the Mobile initiatives they’ve undertaken with Magenic. He also spoke about using mobile to help update the company image and increase sales
In part two below, Mr. Thier takes a broader view of mobile and offers some great insight on its potential for Bally and, perhaps, for your company.
Download this audio as an MP3 here.