The strategy isn’t for everyone, but for some, building an app is a solid path to tread to accomplish a goal in a mobile strategy. When designing and building that app, whom do you keep in mind? Of course, the correct answer is ‘the user,’ but which user?
Assuming you have spent a great deal of time researching the mobile space before jumping into a mobile strategy, you have picked up a great deal of advanced knowledge – even expertise. You’ve played with the devices, you’ve picked up plenty of industry specific jargon, and you have immersed yourself in mobile. This can be a dangerous time to start designing the application from a user’s perspective.
Guy Thier, SVP and CIO at Bally Total Fitness
In short, design for “real” people rather than for yourself or those in your industry. If you’re designing for something that is consumer facing, be sure to make it as intuitive as possible. If it’s for internal use, you do have the luxury of being able to train your team, but your app still needs to be as intuitive as possible.
As part of a conversation for the upcoming Enterprise Mobile Summit on February 16th, Guy Thier, CIO at Bally Total Fitness, emphasized this point.
(Hear the full interview here).
We all want to be part of the next cool thing. And ultimately, we want to deliver to a user’s expectation. We want to take advantage of what they have become accustomed to and succeed in our attempt at accomplishing the goal of adopting and/or interacting with our brand.
The Enterprise Mobile Summit is scheduled for February 16th, 2012. It’s an invitation-only event so please see your Magenic representative for more information.