Maybe I obsess about this question just a bit too much but every time I see a QR code I ask myself, “Does anybody understand what this is?”
You might a have noted that in my 2012 “predictions” post <http:> a few weeks back I singled out QR code adoption by consumers to continue to plod along. I believe the words were…</http:>
The QR code, that funky black and white box that many keep saying is “taking off,” will continue to plod along as a way to make it “easy” to jump from the real world to the virtual with the click of a button. Oh, I’m sorry… make that the download of an app-remove device from your pocket-find and launch that app-focus on the code-click the button jump from the real world to the virtual. That’s even if the consumer knows what that black and white box does.
I’m a big fan of the “easy button”. Make it easy and people will use it…a lot! That’s why I’m more of a believer in NFC-Near Field Communication devices.
In a recent discussion with Vibes President and Founder, Jack Philbin, we touched on the very topic. Jack will be keynoting at the upcoming Enterprise Mobile Summit in Minneapolis on February 16th and I asked him, “What will become of QR Codes vs. NFC? Who will be victorious?”
Check out his answer…
Listen to the entire interview here. The Enterprise Mobile Summit is scheduled for February 16th, 2012. It’s an invitation only event so please see your Magenic representative for more information.