Magenic Company Blog

The strategy isn’t for everyone, but for some, building an app is a solid path to tread to accomplish a goal in a mobile strategy. When designing and building that app, whom do you keep in mind? Of course, the correct answer is ‘the user,’ but which user?

Now that our holiday decorations have been packed away and our calendars read 2012, the Magenic thought leaders are actively kicking off the New Year. See how each of them finished out 2011 and what they have in store for 2012!

This year at the 2012 PASS Summit I was introduced to the next generation of data appliances from Microsoft. As I looked at what they were offering, I concluded that they were making it easier to implement Microsoft’s business intelligence (MSBI) solutions.

It was tough to avoid the buzz out of the recent CES in Las Vegas. Yes, there was much being said about TV’s. Where tablets were the ‘thing’ at last year’s event, TVs dominated the neon-powered landscape of Vegas. However, on the mobile side, it was really Microsoft and the Windows Phone 7 that got mobile tongues wagging.

See how you can use Project Roslyn, a long-lead compiler framework from Microsoft, to modify code at will.

Maybe I obsess about this question just a bit too much but every time I see a QR code I ask myself, “Does anybody understand what this is?”

Magenic is full of talented developers. We take pride in the work they do, because they do it well. But that pride doesn’t end with just the projects they do in the workplace. Many of Magenic’s consultants spend their time working on open source projects on top of the work they do for Magenic…

There’s not a business leader I know that hasn’t said, “We listen to our customers.” And back in the “old days” it was really fairly easy to listen because, so often, we couldn’t hear them talk. Sure, every once in awhile the hearty consumer would sit through the phone tree or send a letter, but in general, there weren’t all that many voices that could be heard. This made for interaction with that customer a slower process.

As the year comes to a close, like so many, I wanted to share some of the mobile trends to watch, as well as a few predictions for 2012 – that is if the Mayan calendar doesn’t impact us. (By the way, my first prediction: the world will not end in 2012. I know, a bold statement.)

So you’ve decided to develop an app for your business. You’ve even got it accepted in the App Store. Cool! According to the latest numbers, there are over a half million apps in the App Store. That’s your app and over 499,999 others. Yikes! So how do you get your little grain of sand noticed on this rather sizable beach?