Magenic Company Blog

Bally Total Fitness: Successful User Experience and the iPad App

Magenic on Mobile

It's not easy to introduce mobile strategy and tools into a long standing business practice. No one knows this better than Bally Total Fitness CIO Guy Thier. While we've talked with Guy in the past about bringing mobile to fitness, I had a chance to catch up with him from his office in Chicago to see how the project was going. Guy also talks about choosing and working with his partners as he develops the tools he needs to be successful.

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Magenic on Mobile: Takeaways From the Enterprise Mobile Summit

Magenic on Mobile - Enterprise Mobile Summit

I had the opportunity to attend the first ever Enterprise Mobile Summit, or “EntMo” to organizers and other attendees. Magenic sponsored this intimate gathering of executives looking to share and learn more about mobile in business. And it was that intimacy that made this mobile gathering special.

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Magenic on Mobile: Bally Flexes Some Mobile Muscle

Magenic on Mobile with Bally Total Fitness

I had the opportunity to talk with Guy Thier, SVP and CIO at Bally Total Fitness, about their efforts to harness the strength of mobile for both customers and employees. As the company continues to move this long-standing brand in the fitness business forward, from customer service to new CRM integration, mobile is now occupying much of their development efforts.

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