Magenic Company Blog

Andrew Eklund on EntMo Past and Future

Enterprise Mobile Summit

As we gear up for another Enterprise Mobile Summit (EntMo) in Atlanta in March 2013, we caught up with EntMo 2012 presenter Andrew Eklund. Andrew is Founder and CEO of Ciceron, a marketing agency in Minneapolis. In the video below he discusses mobility for the enterprise with EntMo’s Linda Cummings. He includes what’s changed in just a few short months, what we can look forward to in mobile, and who’s doing it right.

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Magenic on Mobile: Takeaways From the Enterprise Mobile Summit

Magenic on Mobile - Enterprise Mobile Summit

I had the opportunity to attend the first ever Enterprise Mobile Summit, or “EntMo” to organizers and other attendees. Magenic sponsored this intimate gathering of executives looking to share and learn more about mobile in business. And it was that intimacy that made this mobile gathering special.

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Magenic on Mobile: Cool App…How Does it Work?

Magenic on Mobile

The strategy isn’t for everyone, but for some, building an app is a solid path to tread to accomplish a goal in a mobile strategy. When designing and building that app, whom do you keep in mind? Of course, the correct answer is ‘the user,’ but which user?

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Magenic on Mobile: Windows Phone 7 - The Third Platform Starts to Come Into Its Own

Magenic on Mobile

It was tough to avoid the buzz out of the recent CES in Las Vegas. Yes, there was much being said about TV’s. Where tablets were the ‘thing’ at last year’s event, TVs dominated the neon-powered landscape of Vegas. However, on the mobile side, it was really Microsoft and the Windows Phone 7 that got mobile tongues wagging.

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Magenic on Mobile: NFC vs QR Codes

Magenic on Mobile

Maybe I obsess about this question just a bit too much but every time I see a QR code I ask myself, “Does anybody understand what this is?”

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