Magenic Company Blog

What’s the best way to expand the audience for your employee-facing or consumer- facing iPhone apps at the lowest cost? Simple: Create an iPad app along with your iPhone app.

The Worldwide Developers Conference (WWDC) 2012 has come and gone, and with it came a number of major events that will affect your enterprise.

I’ll cover iOS 6 in a later post, so let’s take a look at hardware and OS X.

There are days I ask myself, “Can you be a bigger geek?” Yesterday was one of those days. After logging onto multiple live blog feeds and video streams from others like me, I was ready for the Keynote from Apple’s World Wide Developers Conference. (WWDC).

It's not easy to introduce mobile strategy and tools into a long standing business practice. No one knows this better than Bally Total Fitness CIO Guy Thier. While we've talked with Guy in the past about bringing mobile to fitness, I had a chance to catch up with him from his office in Chicago to see how the project was going. Guy also talks about choosing and working with his partners as he develops the tools he needs to be successful.

We hear a lot about how companies are using mobile to impact their business. Bally Total Fitness is one of those companies. In part one of my interview with Senior VP and CIO, Guy Thier, he shared some of the Mobile initiatives they’ve undertaken with Magenic. He also spoke about using mobile to help update the company image and increase sales.

I had the opportunity to talk with Guy Thier, SVP and CIO at Bally Total Fitness, about their efforts to harness the strength of mobile for both customers and employees. As the company continues to move this long-standing brand in the fitness business forward, from customer service to new CRM integration, mobile is now occupying much of their development efforts.

Like many, I spent two hours and change looking in on the opening keynote for Build 2011, the Microsoft developers gathering held in Anaheim. In exchange for those 130 minutes we were treated to the unveiling of Windows 8.

It’s been more than a year since Medtronic used the iPad’s novelty to pull trade show attendees into their experience. In the meantime, the biomedical giant has made a further investment in mobile equipping physicians with real-time access to critical information about their patients...