User experience can make all the difference to the success of an application or website. Complex interactions that frustrate users and require a long learning curve mean almost certain failure in the marketplace or inside your business. But if an application interacts naturally with the way users work and provides immediate personal satisfaction and productivity benefits, it’s almost guaranteed to be a hit. Just ask Microsoft, Apple, Google and other successful companies. One of the biggest investments they make is in user interaction design. Many businesses find it a challenge to blend user needs and marketing requirements with the processes and limitations of code development. So, often, what gets built doesn’t really satisfy anyone and requires users to do most of the heavy lifting.
Magenic was named Microsoft’s 2005 Worldwide Partner of the Year for a reason. We help businesses develop custom Microsoft-based applications that get it right the first time. By meeting not just marketing and technical requirements, but by providing users with a rewarding and satisfying experience. A key element of our approach is our User Experience Practice—a complex and subtle discipline many businesses lack, but one in which Magenic excels. The benefits of working with Magenic User Experience Specialists include:
Spectacular ROI
For every dollar spent on user experience, you get a return of $10 to $100. This comes from development
efficiencies and reduced support costs. Once a system is in development, correcting a problem can cost 10
times more than fixing it during design. And fixing a system after it’s been released can mean spending 100 times more in support costs.
Dramatic productivity gains
Optimized user experience design generates productivity gains of hundreds of thousands to millions of dollars. Users take less time to complete tasks; make fewer errors and, subsequently, fewer help desk calls; and are more satisfied with their jobs. Businesses do more with less and reduce product support costs.
Product success and increased revenue
User experience design expands your pool of potential customers and generates trust and loyalty. Reduced
development time gets your products to market faster and increases their profitability. Meeting user requirements the first time slashes product lifecycle maintenance costs. And good reviews and strong word of mouth keeps your product’s momentum going.
By investing in user experience design, you improve the user or marketplace acceptance of any product that
contains a user interface and is intended to increase productivity as soon as the product is delivered. Not all
products, especially those developed using Agile or iterative software development processes, will benefit from Magenic’s user experience design. But if it’s critical to get it right the first time, user experience design will pay for itself many times over through reduced development time, quick user acceptance and long-term product momentum.