User experience can make all the difference to the success of an application or website. Complex interactions that frustrate users and require a long learning curve mean almost certain failure in the marketplace or inside your business. But if an application interacts naturally with the way users work and provides immediate personal satisfaction and productivity benefits, it’s almost guaranteed to be a hit. Just ask Microsoft, Apple, Google and other successful companies. One of the biggest investments they make is in user interaction design.

Many businesses find it a challenge to blend user needs and marketing requirements with the processes and limitations of code development. So, often, what gets built doesn’t really satisfy anyone and requires users to do most of the heavy lifting.

Magenic was named Microsoft’s 2005 Worldwide Partner of the Year for a reason. We help businesses develop custom Microsoft-based applications that get it right the first time. By meeting not just marketing and technical requirements, but by providing users with a rewarding and satisfying experience. A key element of our approach is our User Experience Practice—a complex and subtle discipline many businesses lack, but one in which Magenic excels. The benefits of working with Magenic User Experience Specialists include:

Spectacular ROI
For every dollar spent on user experience, you get a return of $10 to $100. This comes from development efficiencies and reduced support costs. Once a system is in development, correcting a problem can cost 10 times more than fixing it during design. And fixing a system after it’s been released can mean spending 100 times more in support costs.

Dramatic productivity gains
Optimized user experience design generates productivity gains of hundreds of thousands to millions of dollars. Users take less time to complete tasks; make fewer errors and, subsequently, fewer help desk calls; and are more satisfied with their jobs. Businesses do more with less and reduce product support costs.

Product success and increased revenue
Meeting user requirements the first time slashes product lifecycle maintenance costs. Reduced development time gets your products to market faster and increases their profitability. By investing in user experience design, you improve the user or marketplace acceptance of any product that contains a user interface and is intended to increase productivity as soon as the product is delivered. Not all products, especially those developed using Agile or iterative software development processes, will benefit from Magenic’s user experience design. But if it’s critical to get it right the first time, user experience design will pay for itself many times over through reduced development time, quick user acceptance and long-term product momentum.

User Experience Practice
User Experience design isn't new to Magenic. User-centered design and development is a fundamental component of our Foundation Process. Our mission is to create great experiences for our customers and their users. We're so passionate about UX, that we have a dedicated group of user experience specialists we call Magenic Studios.

Magenic Studios is a team comprised of designers, information architects, technologists and usability experts. We combine great design process with the latest tools and technologies to collaborate with developers and customers to create applications that meet the goals of our customers as well as their users.

User-Centered Design
Great user experiences start with designing software with the end user in mind, and finishes with delivering a solution that is a joy to use. This means focusing on human factors throughout the software development lifecycle by combining usability, information architecture, visual design, programming, and quality assurance. An application that is as easy to use as it is beautiful results in happier more productive users.

Visual Design
First impressions are everything. That's why the user the look and feel of your site or application needs to stand out from the competition. The user interface communicates interactivity, information structures, workflows, and relationships between the elements and components on a screen, making it an essential part of UX design. Magenic's creative visual designers specialize in designing effective, strategic interfaces that are as beautiful as they are functional.

Information Architecture & Usability
Magenic understands that information architecture and usability are critical to the success of any web site or application. Our information architects and usability professionals employ a systematic and user-centered approach and work with businesses, users and development teams from requirements gathering through deployment to ensure user comprehension, retention and productivity.

Rich Platform Design
Magenic's creative technologists take advantage of the latest interactive technologies like WPF, Silverlight and AJAX to deliver compelling and interactive content for web and desktop applications. Rich applications integrate motion graphics, animations and effective data visualizations to create one-of-a-kind interactive experiences for users. Our creative team of designers and integrators balance visual aesthetics and functionality to develop rich and engaging experiences that delight users, increase productivity and strengthen your bottom line.