May 30, 2019 // By Magenic
We know that you want to deliver innovative technology that leaves a high impact on your business and consumers – and nothing does that better than smart strategy. We’ve gathered the best of our strategic insights so you can modernize your workplace, apply innovative tools, and achieve operational efficiencies that will give you a better discovery process and speed to market.
As user experience designers, our main purpose is to solve problems. We seek out user pain-points and quickly set off to fix them. We rely on years of experience and skills to deliver great solutions to myriad problems. Learn how design thinking can help you see and experience your product through the eyes of your customer, discover what drives their decisions, and truly understand their needs.
As your business and IT departments come together to collaborate on new software innovations, it’s critical everyone is on board with a product-based — not a project-based — approach. “Bring the work to the teams” is the focus of product-driven software development. By creating fully functional teams, with all the roles such as a product owner, scrum master, development lead, developer, test engineer, designer, data scientist and even an architect – you get consistency and velocity.
Are you giving your customers what they want? In this age of the customer, aligning their needs with business strategy and technology to innovate has never been more important. Maximizing design thinking to incorporate customer data into your plans could pay off in a variety of ways – from getting ideation right the first time, to putting your company in a better position to grow and prosper. Read our editorial on how design thinking can create user-specific, personalized interactions for your customers, every step of the way.
Organizations too often invest in resources to maintain their own hardware and operating systems – procuring and maintaining hardware, patching software, etc. – which results in undifferentiating work that drags on the bottom line. Nobody wants to produce boring work, and everyone wants to work efficiently. By examining your data needs, opening yourself up to new solutions, you might discover a whole new customer-centric approach, one that features a hybrid cloud strategy.
Product strategy can be boiled down to one simple phrase: eliminating pain points for your customers. Developing a roadmap to achieve that used to be done by building your strategy from the inside out – but there’s a new, more efficient way. Designing your strategy from the outside in lets you focus on your customer, opening an opportunity to get to know them better, and make their lives easier.
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