June 19, 2019 // By Magenic
The human race spends around 12 hours per day consuming information – but how much do we actually digest and retain? As the scale of information grows and information technology becomes more complex, we rely on visuals more and more. In fact, about 65 percent of people are visual learners. We want information that we can understand within seconds, so that we can move on to the next thing.
What does that mean for software developers? We need to bring data to life for our consumers, and that’s where embedded data visualization comes into play. These tools can be used to accelerate the addition of modern data visualizations right into your applications, allowing the user to manipulate them as they see fit. If you’re curious about how embedded data visualization can help you tell your story – check out the white paper here.
Think of how we’ve been presenting data in the last few years. Instead of simple charts and scatter plots, now we use designed visualizations that provide enough context to give the viewer a quick insight and decide on a course of action. Let’s look at one company that has very successfully integrated data visualizations into their product.
Mint – A Simple Way to Understand Budgeting
Mint has made data visualization and analytics a key part of its user experience. Mint delivers a customer’s income, expenses, and goals in a simple, meaningful, and efficient way. All the visuals are customizable – allowing the user to choose what they’re interested in and eliminating any noise. Mint has given enough context to their viewers to help them decide on a course of action within moments of viewing the data.
Data visualizations can be used to empower audiences and address their needs – and they can do so much more than simply track performance and share results. Start looking at the strategic, operational, and tactical opportunities data visualization could give your software development process. It’s not enough to simply create something visually appealing and interactive just for the fun of it – although fun will be a part of it. You want it to serve an outcome: spur creativity, nurture curiosity, provide a course of action.
If you’d like to learn how adding embedded data visualizations to your custom application can empower your users to easier and efficient business decisions, check out the white paper, "Embedded Data Visualizations Can Bring Your Applications to Life."