August 2, 2017 // By Magenic
Incorporating customer feedback to make data-driven recommendations.
A global food, agriculture, financial and industrial products and services provider wanted to strengthen the loyalty of their existing customers and reach new ones.
The client wanted to address the changing marketplace and competitive climate in their industry by transforming their dairy consultant capability from a commodity-based relationship with their customers to an advisory offering.
To accomplish this task, the provider needed to design a solution that could allow their consultants in the field to incorporate immediate customer feedback about their needs and provide reliable and timely recommendations to their customers.
The organization engaged Magenic to develop a mobile application to help their animal nutrition consultants measure, assess and analyze the health and productivity of dairy herds. The mobile app enables consultants to gather targeted information about a customer’s dairy operation to assess multiple factors that can impact its profitability, leveraging a broad data store of analytics information.
The app allows the consultant to record measurements through a variety of evaluation tools and annotate the outcomes, providing improvement recommendations to their customers in a professional and consistent manner.
By empowering their dairy consultants to make data-driven recommendations to customers, consultants are now able to drive improved dairy productivity at reduced cost to their customers, which enhances their customers’ operational profitability.
The relationship between consultant and customer has transformed from a reactive response to intermittent issues into a proactive advisory role, helping customers intercept issues before they impact their customer’s bottom line. This new relationship with customers, backed by the data the digital technology provides, will position the client as a market leader in their industry.
Consultants are now able to drive improved dairy productivity at reduced cost to their customers.